Who are we and what do we do?

We are a team of experienced, expert consultants, headed up by Alison Lyon, with an outstanding track record built up over 20 years.

  • We help companies and organisations with vulnerable and disadvantaged audiences to improve the information they supply, and to communicate better with them.
  • And we do this using online methods – including online qualitative, mobile technologies, social media monitoring and digital conversations.

Given we’ve worked with those audiences for over 20 years, it’s not surprising that Counterpoint also has an exceptional understanding of the professionals and other stakeholders who work with vulnerable and disadvantaged audiences, helping them all to communicate better and to learn from and inspire one another.

Why get in touch with us?

We love our work, and we’re proud that our insight and vision so often result in significantly better communications, policies, practice and – the ultimate goal – in better outcomes.

“Alison and her team … provided exceptional insight and helped both the Department and Teachers TV to make strategic decisions about the future development of the service” (Martin Warne, Transform)

Our clients are typically based in the public, charity or third sectors, but we also work with commercial organisations when they want to communicate more effectively with their customers.

What do our clients think of us?

We’re very pleased to say that our clients love what we do :

“(Alison) brings creativity, depth of expertise and a real sense of fun and purpose to all projects.” (Stephen Hooker, ex-COI)

“(Alison) brought a profound commitment to understand our needs to the project and delivered outstanding insight into aspect of consumer experience and perceptions that we had not previously considered” (Rory MacLeod, consumer electronics company)

If you’d rather read more off-line then click on our downloads page for information by sector.

If you’d like to chat – to pick our brains, to ask us more about our experience and approach – then please feel free to call Alison Lyon on 07802 435559 or email Alison.

“Alison is the ideal research partner – she has all the qualities you need – bags of experience, a problem solving outlook, pragmatism in spades, steely determination and she’s great fun to work with. What’s not to like (or employ)?” (Dominic Payling, Planning Director MSL)