Matthew Minns

Matt Minns

Matt is a highly accomplished, insightful qualitative researcher with a particular interest and expertise in arts, education, health, technology and digital media.

He is respected for his creativity, integrity and enthusiasm and works equally well across the public, voluntary and private sectors. Matt has over 15 years’ research, audience and communications experience and has long term relationships with his clients.

Matt is also recognised in the market research industry for his style and approach, accurate methodology and reporting.

“Matt is a highly accomplished researcher with an enviable talent for drawing valuable insights from all segments of society. He took the lead on our social and policy research but was equally at home dealing with high level business decision-makers. In addition to these strengths, Matt has a sharp mind that could always be counted on for new ideas and a fresh perspective.” (Paul Hutchings, Kindle Research)

Matt began his career in the BBC’s Audience Research Department (BARB) before moving to the Science and Technology Policy Research Unit (SPRU) at Sussex University. He held directorships at Kindle Research and Counterpoint Research before becoming an independent consultant. Recent work includes contributions to government policy and regulatory fields.

“Matt has been a research director on a great many projects I have commissioned over a 5 year period, both through COI and the BBC, which speaks volumes in itself. He is a fantastic creative thinker, taking a research brief and offering inventive yet solid solutions. As well as being an overall excellent researcher, he also has detailed expertise in a number of topic areas, including digital technology, research with children and young people and sensitive research topics with hard to reach audiences. Matt is also an absolute pleasure to work with, having a sharp mind combined with a personable nature.” (Kirsty Henthorne, BBC Learning Campaigns)

Matt has extensive experience working on audience, education and social care issues, amongst all levels of professionals and amongst sensitive audiences on sensitive subjects. He is an expert moderator and workshop leader and has presented to senior audiences in government, commercial and charity organisations.

Matt is committed to improving opportunities for both young people and disadvantaged groups through both professional and voluntary work initiatives. In 1998 Matt co-founded Spectral Arts, a leading South East arts organisation and he has developed and led many arts-based projects. His professional experience in research and evaluation, passion for arts-based practice within the community and schools, and commitment to projects with a social focus complement each other and bridge the divide between arts, education and research.

Matt is also a parent governor and enhanced CRB checked.